Wingme Cosmetics is a Detroit based vegan and cruelty-free makeup brand established by mother-daughter duo, Nadia and Fadia Shuayto. We set out to create a wholesome cosmetic line focused on innovation, quality, and transparency.
Wingme Cosmetics is shaping the future of the beauty world, providing go-to essentials that accentuate the user’s natural features while incorporating more ethical choices into the daily beauty routine.
Using sustainably sourced ingredients that comply with the European Union’s cosmetic regulations, we’ve created high quality formulas to serve the contemporary women who care about their beauty regimen as well as the environment they live in.
With each product sold, a portion of proceeds are donated to select women and children’s charities vested in abolishing female genital mutilation and child marriage.
Combining Fadia’s long standing spirit for entrepreneurship and her activism in human rights, the idea of Wingme was born. She leveraged her academic background in architecture, implementing the creative branding and communication for the company. Fadia is passionately and actively involved in every element of developing the brand, from formula creation to product distribution.
As a full-time professor for over twenty years, Nadia took the leap of faith by putting her career aside and joined her daughter in establishing Wingme Cosmetics. With her extensive business knowledge combined with her passion for helping others, she’s involved with product development, marketing, and strategic planning.